Bachelorâs Degree or Masterâs degree in marketing or a related field
4+ years of experience in a digital marketing role
2+ years in a supervisory role
Demonstrable experience leading and managing SEO/SEM/SMM, marketing database, Web, email, social media and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/8 and multivariate experiments
Solid knowledge of website analytics tools
Working knowledge of a CRM
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
LA City Fire and Safety Certification. If no certification upon hire, must be obtained within 30 days of hire and maintained by renewal before expiration date.Â
The Digital Marketing Manager is expected to have a strong understanding of digital marketing tools, channels and strategies and is able to lead integrated digital marketing campaigns from concept to execution. This position will work with the whole marketing team, supporting teams (such as project managers, programmers and writers) and vendors to launch campaigns on time and on budget. In addition, the Digital Marketing Manager is required to have a firm understanding of how web, SEO/SEM, email and social media all contribute to the overall marketing growth of an organization. This person should possess the ability to communicate strategy at both the team and stakeholder levels. This strategy should be supported by developing internal metrics, KPI and other goal measurements.
The University of Southern California is one of the world’s leading private research universities. An anchor institution in Los Angeles, a global center for arts, technology and international business, USC's diverse curricular offerings provide extensive opportunities for interdisciplinary study, and collaboration with leading researchers in highly advanced learning environments. With a strong tradition of integrating liberal and professional education, USC fosters a vibrant culture of public service and encourages students to cross academic as well as geographic boundaries in their pursuit of knowledge.
Lindy Dreyer is a digital strategist for ICF Interactive. Maddie Grant is a culture change consultant at Work XO.
We are authors and speakers on social and digital strategy and culture change, and our SocialFish blog is the longest established industry social media blog for associations and nonprofits. We have a whole team of regular guest bloggers writing for us on social media implementation and strategy, community management, social tools and technologies for nonprofits, social business and lots of other topics that interest us and push our industry forward.